The hallowed halls of the Musée Rodin in Paris provided a fittingly contemplative backdrop for a fashion presentation that sought to define a modern, unconventional elegance. The event, a key menswear showcase, moved away from traditional notions of luxury, proposing instead a vision centered on individuality and character.
The designer behind the collection spoke of a deliberate shift in perspective, focusing on a “new aristocracy” defined not by wealth, but by distinctive personal style and eccentricity. This conceptual framework was immediately apparent in the opening looks, which featured sequined tops, slim-cut denim, and synthetic wigs in disheveled or boldly artificial hues, setting a tone that was both theatrical and deliberately off-kilter.
Inspiration was drawn from a historical juxtaposition. The designer cited the legacy of early 20th-century couturier Paul Poiret, known for his liberated, dramatic designs, as a counterpoint to the structured, form-defining “New Look” that later became a house signature. The aim was to channel a sense of “ease” and playful disruption, described as a meeting of “punk-iness” and historical reference.
This philosophy translated into a deliberate reworking of classic silhouettes. Traditional bar jackets were sharply cropped, while suiting borrowed from pre-war or 1960s cuts—periods chosen for their position on the brink of cultural change. The collection operated as a collage, mixing disparate elements: a classic polo shirt was embellished with sparkling epaulettes and paired with floral trousers, embracing what was described as a deliberate “bit of wrongness.”
The approach represents a confident and ambitious direction for the historic label, particularly within a challenging global market for luxury goods. The strategy appears to be a deepened investment in a unique creative viewpoint and material innovation, aiming to distinguish the brand in a crowded field.
The designer also emphasized a contemporary, fluid approach to the wardrobe, noting that items from the menswear collections are already being adopted by female clients seeking a more relaxed fit. This blurring of lines reflects a modern shopping mentality, where consumers freely mix across traditional categories to craft a personal style.
Concluding the presentation, the designer framed their role not as a recreation of the past, but as an author adding a new, contemporary chapter to the house’s enduring narrative. The collection stood as a statement for luxury defined by intellectual curiosity, eclectic references, and a celebration of the idiosyncratic.