The French government has initiated a process to temporarily suspend the operations of the online fast-fashion retailer Shein. This action follows the discovery of childlike sex dolls available for sale on the company’s platform, which has sparked significant public and political backlash.
The announcement coincided with the controversial opening of Shein’s first physical store globally, located in Paris. Authorities stated that the suspension procedure was launched to compel the platform to prove its full compliance with national laws. A government review is expected within the next two days.
In response, Shein has stated it is seeking immediate discussions with officials and has separately announced a halt to sales from third-party vendors in France. The company, which has pledged cooperation with an ongoing investigation, has also banned all sex dolls from its site.
The store opening proceeded under a heavy police presence, with long queues of shoppers forming outside the BHV department store, undeterred by protesters. The event highlighted a stark divide between consumers attracted by low prices and critics who condemn the brand’s business model.
A shopper in line expressed a common sentiment, stating that her limited budget allowed for far more purchases from Shein than from retailers selling higher-priced, domestically produced items. Meanwhile, the store’s owner acknowledged that the scandal had given him pause but said Shein’s swift action persuaded him to proceed with the launch.
Political figures present framed the issue in broader terms. One parliamentarian argued the opening represented a societal choice between a disposable, dehumanizing economic model and one based on respect and craftsmanship. Local officials have also voiced strong opposition to the brand’s presence on ethical, environmental, and economic grounds.
The controversy has extended beyond Paris, with several other major French department stores being instructed to rename themselves if they proceed with plans to host Shein outlets.