Switzerland’s hosting of the Women’s European Championship last summer delivered memorable moments for the national team and record-breaking crowds. Now, the focus has shifted to translating that tournament success into long-term growth for the domestic game.
The national side’s run to the quarter-finals, coupled with a total attendance of over 623,000 fans, created significant momentum. Early signs are promising: the Swiss Women’s Super League has reported a 62% rise in average attendances this season. Clubs across the table are seeing gains, with some more than doubling their fan numbers compared to the previous campaign.
However, officials acknowledge that building a lasting legacy requires more than a temporary surge. The challenge lies in converting the widespread enthusiasm generated by the Euros into consistent support for club football every weekend.
“The hype around a major tournament lasts for a certain period,” noted one club sporting director. “Our objective isn’t to be a temporary trend, but to establish a sustainable and long-term structure.” This includes enhancing youth development pathways and securing more robust financial backing for women’s programs.
Interest in the national team also remains strong, with a notable crowd turning out for their first post-tournament home fixture. The football association has stated it is exploring ways to improve the matchday experience to maintain this positive trajectory.
The broader call is now for a societal commitment. Fans who enjoyed the tournament atmosphere are encouraged to attend local club matches, while businesses that supported the Euros are being urged to consider sponsoring teams in their communities.
The foundation built during Euro 2025 is evident, but the true measure of success will be whether the current growth can be solidified into a permanent elevation of Swiss women’s football.