The organization responsible for the iconic Hollywood sign has issued a formal statement clarifying that a recent promotional event featuring actress Sydney Sweeney was not sanctioned. The incident involved the draping of numerous bras across the letters of the famous Los Angeles landmark.
Footage shared online showed individuals accessing the sign on Mount Lee and hanging interconnected undergarments from the structure. In response, the Hollywood Chamber of Commerce, which holds the license for the sign, confirmed it had not approved the activity and was not informed of it beforehand.
Reports indicate the display was connected to the launch of a new lingerie brand. While a separate filming permit for the area was reportedly secured from the city’s film office, the Chamber of Commerce maintains that its specific authorization is required for any use of the sign itself.
The situation has raised questions about potential legal repercussions, including the possibility of trespassing charges, as the individuals appeared to bypass a perimeter fence to reach the restricted site.
The actress has been the subject of public discussion regarding marketing campaigns in the past, with previous advertisements drawing scrutiny over their messaging.